The IOC has issued a global ban on the broadcasting of live games on the internet, including on live streaming services, according to a new regulation published by the International Olympic Committee.
The new rules are part of a series of rules aimed at cutting down on the amount of copyrighted content that can be used for commercial purposes, including live sporting events.
According to the new rules, live streams must only be available for broadcast on authorized platforms, which means any company offering to broadcast a live event must first secure a licence from the IOC.
The IOC said it was taking action after a series the US National Basketball Association (NBA) used live streams from the 2012 Summer Olympics to advertise their upcoming games.
“The IOC has determined that in order to prevent this kind of abuse, and to prevent any other potential harm, it is necessary to prohibit the broadcasting and distribution of live sporting streams on any platform for the purpose of advertising, marketing or promoting sports competitions,” IOC executive director Michel Temer told reporters.
“We also decided to impose additional requirements on the provision of live streaming to ensure that any use of live streams is done in accordance with the relevant legal and technical requirements.”
The new regulations are due to be published on Monday and follow a report by the World Anti-Doping Agency (WADA) in November which revealed that some of the world’s biggest broadcasters were using live streams for advertising purposes.
The WADA report found that many of the big names in the sporting world are not doing enough to ensure the safety of their live broadcasts.
It said the companies had been giving away millions of dollars worth of prize money to athletes without paying the relevant taxes and that some broadcasters were even using athletes’ names to advertise the games.
The World Anti Doping Agency said that its latest annual report on live sports events had found that live streams of sports competitions had been illegally used for advertising by companies including Nike, Nike, Samsung, Coca-Cola, McDonald’s, McDonalds USA and others.
The organisation’s report also found that some sponsors had used the live streams as promotional material for the games and that the IOC was aware of the problem.
In response to the WADA findings, the IOC said that it was considering imposing stricter regulations for the live streaming of the 2018 Summer Olympics in Pyeongchang, South Korea, due to the “serious nature” of the breaches it had found.
“The new rule will help ensure the protection of athletes, spectators and broadcasters,” Temer said.
“It will also help in tackling the growing use of streams in the sports marketing sphere.”
A total of 883 live streams have been used to promote the games to date, according a report from ESPN.
For the Olympic Games in 2020, the Olympic Committee said that about 2.4 million people will be watching online, of which 500,000 will be on mobile devices.
A total 7,000 athletes will be taking part in the games on an average, according the IOC, with more than 2,000 of them competing in the men’s and women’s rowing, canoeing and diving events.